The Reason Why
Stay ahead of disruption: The travel and aviation sector is being transformed by startups in areas like AI, biometrics, urban air mobility (UAM), sustainability, blockchain, and customer experience.
Gain early access to transformative tech: Investing in emerging technologies provides a front-row seat and influence over solutions that could reshape operations or the passenger journey.
A venture arm helps inject entrepreneurial thinking into the airline culture.
Offers cross-pollination between startup founders and airline teams.
Build a travel/aviation innovation ecosystem: Attract founders and tech talent around your airline as a platform.
Gain early-mover advantage: Preferential partnerships, first trials, and pilot programs with startups.
Shape startups’ roadmaps: Airlines can influence product development to better match their operational or commercial needs.

Future-proof the core business: CVCs help airlines understand and adapt to long-term shifts in mobility, distribution, and digital ecosystems.
Access asymmetric upside: Early-stage investments, especially in high-growth tech or travel companies, can deliver strong financial returns.
Low-cost R&D: Instead of building all innovation in-house (which is costly and slow), investing in startups spreads risk and cost.
Exit value: Successful exits (via IPOs or M&A) can generate capital to reinvest in further innovation or core airline operations.

Can attract digital-native talent who want to work at the frontier of tech and aviation.
Investing gives visibility into new business models (e.g., subscription travel, dynamic pricing, digital identity, mobility-as-a-service).
Helps airlines monitor threats from outside the industry (like big tech or new mobility players).